Teach a Man to Fish Sustainably

by Erika Pearce

Napier, NZ – March 2017


Finding This Mural

At the back of Shed 2 at West Quay facing Bridge Street

1 Lever St, Ahuriri, Napier 4110, New Zealand

Google Map

Story Behind This Mural

Artist Statement

With global fish stocks estimated to be in full collapse by midcentury, we must act now to ensure our actions and consumption habits are with future generations in mind. It starts with you. Lead by example and consume marine life sourced locally and fished sustainably.

Artist Statement


Take Action

If you do eat seafood (marine life), you can be a responsible consumer by:

  • Choosing to eat species that are lower on the foodchain. Think sardines over tuna.
  • Refer to consumer guides such as Seafood Watch and only eat species that are considered sustainable.
  • Look out for catch harvested using non-commercial, more sustainable fishing methods such as spearfishing and pole-and-line.